CPD Logos Trademark Guidelines

CPD Logos Trademark Guidelines

CPD Logos Trademark Guidelines

Under the terms of your membership you have agreed that “You undertake to follow all our instructions given from time to time in respect of the permitted use of the Company Trade Marks and any of our other intellectual property rights. You will be provided with a copy of our current mandatory guidelines for use of the Company Trade Marks after we have accepted your membership application. We reserve the right to update our mandatory guidelines at any time at our sole discretion.” This document is to update our mandatory guidance in respect of our registered trademarks and you should
adopt it immediately.

We have two main registered trademarks that you may use in accordance with these guidelines. One is known as “CPD Member” and the other as “CPD Certified”. In general conversation these are often referred to as logos and in your contract as Company Trademarks. We also have other registered trademarks that you may only use after obtaining permission. No member may use our generic CPD Certification trademark (not displayed here) under any circumstances. It is reserved for our exclusive use and you will probably see it most often on our emails and website. For the avoidance of doubt, you have no authority to pass on any our trademarks to any third party. If you are using any other versions of these trademarks, you must cease immediately.

The CPD Member Trademark

This trademark will have been supplied to you in PNG format in four colours, Purple, Black, Grey and White. For simplicity this guideline document will just display the most widely used version, Purple:

CPD Member Logo

You may use this trademark on your marketing material and your own website to show you are a current member. This trademark must be kept square. You must not:
  1. adapt the trade mark in any way,
  2. add any text,
  3. change the font,
  4. vary the colour on the versions you have received,
  5. add any other colours,
  6. add any form of border,
  7. use this trade mark on any form of certificate you issue to persons undertaking CPD activities with you.
The CPD Certified Trade Mark
This trademark is issued to members upon successful certification of their first piece of CPD material. As with the member trademark it will also be issued to you in PNG format using the same four colours. The Purple version is displayed here. Again, this trademark must be kept square.

CPD Certified Logo
This trademark may only be used:
  1. to identify material that has been assessed and certified by us or,
  2. on attendance or completion certificates given to learners for training that
  3. has been assessed and CPD certified..
You must not:
  1. adapt the trademark in any way,
  2. add any text,
  3. change the font,
  4. vary the colour on the versions you have received,
  5. add any other colours,
  6. add any form of border.
Once you cease to be a member your rights to use any of our trademarks automatically lapses. The terms of your membership agreement is very specific on this point and extends beyond the life of the membership term.
4.1 You acknowledge that all intellectual property rights in all trade marks, materials and other intellectual property which we may make available or use in the Services are owned by the Company, including but not limited to the following trade marks: ‘The CPD Certification Service’; ‘CPD Certified’; and ‘CPD Member’ (Company Trade Marks). Except as expressly set out in these Conditions, you acknowledge that such intellectual property rights are not transferred or licensed as a result of this agreement and nothing in this agreement will affect the ownership of such intellectual property rights that are owned by us.

4.2 Subject to clauses 4.3 and 4.4, we grant you as a Member a nonexclusive, limited, revocable and non-transferrable licence to use such Company Trade Marks solely during the term of this agreement
in accordance with these Conditions and in this regard, we draw your attention in particular to clause 4.5 and clause 5.5. You shall have no rights in or to the Company Trade Marks, or to any other  intellectual property or common law rights, other than the right to use them in accordance with this clause 4.2 and these Conditions.

4.3 You may only use our Company Trade Marks on one website which is owned or controlled by you. If you wish to use the Company Trade Marks on other websites, you must seek our prior written approval in relation to such websites, which may be given at our sole discretion.

4.4 Subject to clause 5.5, you may use the Company Trade Marks (including the ‘CPD Certified’ Company Trade Mark) on social media platforms, such as LinkedIn and Facebook, in accordance with these
Conditions. If you chose to do so, we reserve the right, at our sole discretion, to require you at any time to cease using such trade marks on any or all of these platforms (for any reason whatsoever) and to withdraw the relevant post(s) containing our Company Trade Marks.

The licence in clause 4.2 ends when this agreement either terminates or expires and it is automatically suspended when this agreement is suspended in accordance with these Conditions. On termination or expiry, you must immediately destroy any printed or other material which features the Company Trade Mark(s) and remove all Company Trade Marks from any website and/or social media platforms where they appear.

4.6 You undertake to follow all our instructions given from time to time in respect of the permitted use of the Company Trade Marks and any of our other intellectual property rights. You will be provided with a copy of our current mandatory guidelines for use of the Company Trade Marks after we have accepted your membership application. We reserve the right to update our mandatory guidelines at any time at our sole discretion.

4.7 We reserve the right to: (a) immediately revoke and terminate the licence granted in clause 4.2 by giving you written notice if, in our reasonable opinion, your continued use of the Company Trade Marks could be prejudicial to our reputation or interests and/or those of other Members and/or if you fail to comply with our guidelines on use of the Company Trade Marks and/or otherwise
breach any of the clauses in these Conditions relating to the Company Trade Marks; and (b) take such actions to restrain or prevent infringement of our intellectual property rights including but not limited to bringing proceedings to protect our intellectual property rights before any competent court.

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